You ship your book off to an agent, a producer, a studio executive with a nice note… and if the package is even opened (some will not accept unsolicited material), your book will go to the bottom of a stack and sit there, unread. Producers and agents don’t have a lot of time. They don’t read a lot of books. Unless it’s a bestseller, or from a known author. Instead, they have readers who do it for them. But readers are busy too, and pick and choose.
How do they choose? A book has to grab them. Well, how does it do that if they haven’t read it… Catchy cover or title? Not likely. Instead, they look at the professional materials you submitted with the book. Because – as opposed to a 400 page novel – they will read your treatment and your pitch sheet. Don’t know what these are? Don’t worry, we’ll get to that. But let’s assume you have, and you sent them with the book. Now, if these grab them, chances are they will read your book.